BBC Online is the brand name and home for the BBC's UK online service. It is a large network of websites including such high profile sites as BBC News and Sport, the on-demand video and radio services co-branded BBC iPlayer, the pre-school site Cbeebies, and learning services such as Bitesize. The BBC has had an online presence supporting its TV and radio programmes and web-only initiatives since 1994 but did not launch officially until December 1997, following government approval to fund it by TV licence fee revenue as a service in its own right. Throughout its short history, the online plans of the BBC have been subject to various public consultations and government reviews illustrating concerns from commercial rivals that its large presence and public funding distorts the UK market.
The website has gone through several branding changes since it was launched. Originally named BBC Online, it was then rebranded as BBCi (which itself was the brand name for interactive TV services) before being named bbc.co.uk. It was then branded BBC Online again in 2008.[2] The Web-based service of the BBC is one of the world's largest and most visited websites (forty-fifth most visited according to Alexa on 1 September 2010).[3] As of 2007, it contained over two million pages.
On 26 February 2010 The Times claimed that Mark Thompson, Director General of the BBC, proposed that the BBC's web output should be cut by 50%, with online staff numbers and budgets reduced by 25% in a bid to scale back BBC operations and allow commercial rivals more room.[4] On 2 March 2010, the BBC reported that it will cut its website spending by 25% and close BBC 6 Music and Asian Network.[5][6] On 24 January 2011, the confirmed cuts of 25% were announced leaving a £34 million shortfall. This resulted in the closure of several sites such as BBC Switch, BBC Blast, 6-0-6 and h2g2
The website has gone through several branding changes since it was launched. Originally named BBC Online, it was then rebranded as BBCi (which itself was the brand name for interactive TV services) before being named bbc.co.uk. It was then branded BBC Online again in 2008.[2] The Web-based service of the BBC is one of the world's largest and most visited websites (forty-fifth most visited according to Alexa on 1 September 2010).[3] As of 2007, it contained over two million pages.
On 26 February 2010 The Times claimed that Mark Thompson, Director General of the BBC, proposed that the BBC's web output should be cut by 50%, with online staff numbers and budgets reduced by 25% in a bid to scale back BBC operations and allow commercial rivals more room.[4] On 2 March 2010, the BBC reported that it will cut its website spending by 25% and close BBC 6 Music and Asian Network.[5][6] On 24 January 2011, the confirmed cuts of 25% were announced leaving a £34 million shortfall. This resulted in the closure of several sites such as BBC Switch, BBC Blast, 6-0-6 and h2g2
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